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"The technique, modeled after source-evaluation strategies used by fact-checkers who work for news organizations and outlets, is lateral reading—that is..."investigating... the site itself.” The MLA Guide to Digital Literacy suggests calling it “cross-referencing” a source" (The MLA Style Center)
"One reason digital sources are difficult to evaluate for bias is that the bias is often intentionally hidden in a practice called astroturfing: masking the true intent (be it political, religious, commercial, or social) of the organization by making it appear more widespread and organic in origin."
"Find an article by an organization with a clear bias but one that does not identify its stance, such as “Bullying at School: Never Acceptable,” by the American College of Pediatricians, which the SHEG used in its lateral reading study.
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