BMGT 448 - Entrepreneurship   Tags: business, course_guide  

This is an electronic book.

Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning. This seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff. Now with international case studies, information on how to start an internet business and an introduction to cloud computing and starting a green business, Starting a Successful Business will show anyone how to make their business a success, keeping them from making costly mistakes and saving time and money in the process.

In "6 Secrets to Startup Success", readers will learn how to: convert their passion into economic value with a moneymaking business model; improve their readiness to launch and lead a new venture; manage funding and cash flows; chart a path to breakeven and beyond; avoid the pitfalls that often accompany unfettered passion; and, build the stamina needed to persevere over time. Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, "6 Secrets to Startup Success" will help entrepreneurs everywhere turn their dreams into reality.

Never done a business plan before? Where do you start? Section by section, you'll see how to put your facts and figures into a readable, compelling story written in business language to end up with a complete plan including: executive summary, company description, industry analysis, market and competition, strategies and goals, products or services, marketing and sales, management and organization, operations, financial pro formas, financial request, and exhibits. These valuable examples and detailed explanations cover every issue and contingency you're likely to encounter in your business venture. You'll approach the challenge with the assurance that comes from hard-won knowledge and the experiences of many others like you.

Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. Each volume presents approximately 25 sample plans taken from businesses in the manufacturing, retail and service industries -- only the company names and addresses have been changed. There are currently 13 volumes in this set.